Intent-to-Home

Engage Consumers Visiting Your Competitors’ Websites with Digital Ads & Direct Mail

Intent-to-Home puts your brand in front of highly motivated consumers actively searching for engagement rings but haven’t yet visited your website.

Using advanced AI and real-time data, we identify households browsing competitor websites, researching engagement rings, and searching for topics like “What are the 4 Cs of diamonds?” Then, we deliver targeted digital ads and direct mail to these high-intent buyers.

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CMPkc would like to learn about your marketing objectives and explain how our approach to marketing can help ignite your ROI.

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CMPkc’s Competitive Edge

Captures visits to your competitors’ websites

Tracks target’s research on topics such as “marriage proposals”

Filters audience by key demographics like income, age, and gender

Delivers digital ads & direct mail to only those households actively searching for jewelry

Enables return on investment analytics

Why Intent-to-Home is Different

Intent-to-Home Categories

PRECISON TARGETING

With 21,000+ intent-to-purchase categories, you can target broad terms like “Engagement Rings” or go specific with “Tiffany Diamonds.”

CMPkc works with you to select the best topics, ensuring your ads reach the right audience at the right time.

Goes Beyond Search Ads

Unlike traditional Search Engine Marketing, which only captures a moment-in-time interest, Intent-to-Home aggregates consumer behavior over multiple days to identify true intent to purchase.

Targets Based on Action, Not Just Interest

We don’t rely on broad keyword searches. Instead, we track actual visits to competitor websites, ensuring that your ads reach consumers who are actively considering a purchase.

Extends Engagement

While traditional search ads disappear once a search is over, Intent-to-Home continues marketing to potential buyers for weeks, increasing the chances of conversion.

Delivers Measurable Results

With match-back analysis, we compare our targeted audience with your sales data, proving ROI without requiring form fills or website visits.

Why Search Engine Marketing Falls Short

Search Engine Marketing is expensive due to competitive auction processes that often lead to wasted resources. Traditional data providers rely on outdated web context models, resulting in inflated audience sizes and inaccurate targeting. Intent audiences generated this way are typically unreliable, plagued by imprecise data matching and exaggerated numbers.

For example, about 5,000 Ferraris are sold annually in the U.S. Yet, thousands of people search for “2024 Ferraris” with no intention of buying one. Traditional “intent” data audiences would still deliver overly broad targets.

Traditional "Intent" Data Target Numbers

Bar Graph illustrating traditional data providers list returns. Actual Buyers 5,000. Targets from DataStream 54,000 and targets from Equifax 1.5 million

Surrounding the Intent-to-Home Audience with Direct Mail and Digital

Man eating breakfast looking at his phone

IP Direct Marketing

CMPkc’s patented technology reverse-matches IP addresses to physical mailing addresses, ensuring 95% accuracy in targeting.

Unlike traditional marketing, which starts with offline data, we identify real households actively researching products like engagement rings and match them to an address and name—allowing for perfectly timed digital and direct mail campaigns.

Direct Mail Communicates Proximity

For local businesses, showing potential customers how close they are to your store can be a game-changer.

Using advanced mapping and digital printing, we create personalized direct-mail maps that show each recipient how close they are to your location—driving more foot traffic to your business.

Prove ROI

Match-Back Analysis at No Extra Cost

Intent-to-Home doesn’t just deliver leads—it delivers results.

Because we track the exact households we target, we can match them against your customer list to measure purchases—without requiring website form fills. We provide match-back analysis as part of the data and media purchase so you can see the real impact of your campaign.