Creative Marketing Programs

Creative Marketing Programs can conduct a customized workshop about healthcare relationship marketing onsite at your facility. It's a great chance to learn about successful strategies for turning marketing activities into revenue generators for your operation.

Below are some examples of topics we cover in our onsite workshops, as well as comments from healthcare marketing executives who have utilized our workshops.

About Creative Marketing Programs
CMP's Philosophy, Products, Services.
Marketing Communications Vehicles
Recognizing the differences between mass, targeted, database and 1:1 marketing principles.
Testing, Tracking and Analysis
Live examples of CMP's controlled testing methodologies, subsequent results from these tests and interpretations of the analysis to positively influence future promotions.
New Mover Program-Case Study
An in-depth look at a comprehensive lifestyle-change program. How to apply these basic principles to all direct marketing promotions will also be addressed.
1:1 Communications
How to use 1:1 Communications to solidify relationships that originate from ANY of your marketing communications efforts.
Customer Relationship Management
Exploring first contact strategies that will drive word-of-mouth referrals and managing relationships via the call center, e-mail and personal letters.
E-relationship Strategies
How to increase traffic to your website, encourage on-line registration and gain permission for future communications.
HIPAA
How it impacts our marketing efforts and what CMP is doing to ensure you stay compliant.
Using Mass Marketing to Initiate Relationships
How to make minor modifications to current mass media campaigns that will in turn create a dialogue and ultimately provide a solid ROI for your marketing budget.
Marketing Support-Physician Practices
Developing on-site programs that strengthen hospital/physician relationships as well as improve patient retention.
Integrated Marketing Database System
Overview of how "all the pieces" fit into the program and discussion regarding prioritization of implementation.
Action Plan Discussion
Discussing desired direction, anticipated end results and immediate steps for implementation.

To inquire about a CMP marketing workshop at your facility, please email us at getresults@cmpkc.com, or call 800-373-6843.


	Here's what people are saying about CMP Workshops: "I can't believe it. I 've never seen these four guys (CEOs) sit through a meeting without at least one of them disappearing. You managed to captivate them for 2-1/2 hours." Marcia Twitty Director of Marketing and Planning Baptist Health Systems of Alabama Birmingham, Alabama


	"My mind is buzzing so fast, it's like just completing a summer school course in college! So many great ideas, all at once..." Julie Manning Public Relations Director Samaritan Health Services Corvallis, Oregon


	"So many great ideas...Dwight, you'll have to tell the marketing managers that we can't do all this at once. I'd love to do it all, but we need to take these one step at a time." Barbara Stewart VP-Marketing and Communications Orlando Regional Healthcare Orlando, Florida