The TouchPoint database is designed to encourage everyone who touches your health system to learn more about your products and services. At the same time this system allows you to capture consumer information, household demographics, areas of healthcare interest and gain permission to send future relevant healthcare information. Ultimately, this system helps build relationships with qualified prospects. As a result, utilization and corresponding ROI are positively impacted.
In most healthcare organizations, all marketing and public relations efforts are designed to motivate consumers to touch the health system in some way. Unfortunately, once these consumers “touch” the organization there is rarely a systematic approach to engage these consumers in a dialog.
With a TouchPoint Database, you present each qualified consumer with a Health Information Request Form, collect that self-reported information and then consolidate it into one centralized location. This provides the foundation necessary to automate follow-up relationship management strategies.
In addition, by implementing proper source coding strategies you can track and measure the outcomes of not only each touchpoint, but also most of your communication efforts. As a result, quantifying the impact of any one of your initiatives becomes relatively easy. Not only that, but you can also compare successes between multiple promotions as they can be evaluated on a level playing field. This is extremely beneficial in today’s budget-cutting environment and the never-ending quest for accountability.
For more detailed information, register for the FREE white paper “TouchPoint Strategies-Maximizing the Potential of Every Consumer Interaction”
View schedule of all upcoming online seminars including TouchPoint Strategies-Maximizing the Potential of Every Consumer Interaction.
View the TouchPoint Database Flow Chart.
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