Building electronic marketing relationships is just as important as first building "traditional" relationships. Because more than 46% of consumers first utilize the internet for obtaining health information1, this avenue offers tremendous potential. If properly managed, electronic consumer interactions can be leveraged into profitable relationships. Whether it is managing relationships via health assessments, online newsletters or requests for additional information, CMP can work with you to convert these prospects into patients.
Online health assessments are one way to begin building relationships with prospects. Any product line promotion should include an online health assessment tool. Encouraging and generating these two-way communications greatly enhances the probability of patient conversions.
Online e-newsletters provide another opportunity for building e-relationships. Savvy consumers carefully choose those newsletters that are of interest to them. If you become their preferred information provider, you have taken a positive step toward becoming their healthcare provider as well. Also keep in mind that once consumers have responded, you now have their name, address and email information that you can use for other marketing communications purposes. Utilizing a test strategy that maximizes the quality of these interactions, CMP helps design newsletter programs that generate the maximum exposure possible as well as the highest likelihood for return/continued utilization.
One other way to begin encouraging e-relationships is to include a registration "button" on every page of your website. For example, a Cardiology Services web page could include a registration button that allows consumers to request a Healthy Heart Kit and any other items they find of interest.
At Creative Marketing Programs, we help you through this maze of relationship management, data collection and automated response systems. We make it easy, one person at a time.
Find out more about how you can benefit from Creative Marketing Programs' expertise. Please send us an
e-mail (getresults@cmpkc.com), or give us a call at
800-373-6843.
1Pew Internet and American Life Project, December 2002
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