Creative Marketing Programs' new parent programs are designed to maximize
your investment in lifestage communications.
Our ongoing research in the new parent market indicates it is one of the
most profitable markets for healthcare businesses - especially for those
facilities working to shift payor mix. In addition, strong pediatric
programs, emergency departments and urgent care facilities will also
generously profit from the implementation of a new parent program.
CMP's experience in developing successful new parent programs demonstrates
that developing relationships with expectant and new parents provides you
with an opportunity for exceptional long-term return on investment.
Utilizing a monthly pre- and post-natal hotline file, CMP identifies prospects
who are likely to change their healthcare utilization behavior. If possible,
we run these names against current patient databases to determine patient
households vs. non-patient households. Because there is a definite
distinction between the messages you want to convey, we can tailor our
communications based on the consumer's relationship.
Our extensive analysis of the new parent market has yielded some impressive
results:
- 85% of respondents request additional information regarding products/services beyond the offer (10-15% higher than other campaign audiences)
- 15-20% of respondents request a physician referral
CMP's new parent programs are a great way to establish an ongoing dialogue
with prospects and convert them into high-utilization patients. We've helped
dozens of healthcare organizations implement new parent programs that deliver
astounding results and long-term profitability. We can help you, too.
If you're interested in exploring the dynamic opportunities new parent
programs offer, CMP can help with strategic planning, automated systems and
effective communications.
Find out more about how you can benefit from Creative Marketing Programs'
expertise in new parent program marketing. Please complete the registration
page, send us an e-mail (getresults@cmpkc.com),
or give us a call at 800-373-6843.
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more about CMP Programs and Services.
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