The most valuable asset of any organization is its customers.
In healthcare, your customers represent the best and least expensive marketing weapon in your arsenal. Word-of-mouth referrals influence more healthcare decisions than all other marketing media combined, accounting for 60% of all new business in the healthcare segment.
CRM is the development of strategies that will give your customers something to talk about. Most healthcare marketers interpret this as sending relevant healthcare messages to patients. At Creative Marketing Programs, we believe that's only the beginning.
While it is important to find out what is of interest to each of your patients, gain permission to market to them and then act on that knowledge, there is so much more that you can do. Every interaction - every encounter - with a patient is an opportunity to do something special and unexpected for that person.
Since each patient represents a different lifetime value and your CRM budget is likely to be limited, you must target each communication for maximum efficiency. We help you focus your resources on patients most likely to provide the highest return on your investment. In doing so, you can move market share within specific segments such as payor mix or product line by implementing our proven strategies.
Our proprietary programs are designed to "touch" individuals personally at every interaction with your facility. Each time a prospect or customer phones your call center, visits the doctor's office, attends a class, uses your urgent care center, etc., our system automatically responds to them with a note, an invitation to an event, or perhaps a small gift. These communications typically include personalized notes "signed" by a real person who was on duty during the interaction. Our analysis of these programs proves that they outperform all others in building brand loyalty at a low cost. They represent a remarkable return on investment for our clients.
Find out more about how you can benefit from Creative Marketing Programs' expertise.
If you're interested in exploring how some of these strategies can work for you, please send us an
e-mail (getresults@cmpkc.com), or give us a
call at 800-373-6843. We would love the opportunity to describe how our unique TouchPoint systems are
raising the bar on customer relationship marketing programs.
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more about CMP Programs and Services.
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