Creative Marketing Programs' integrated new mover programs achieve a better return on your marketing
investment than any other marketing effort you can employ. Since we began testing new mover programs
in 1985, we've learned that this market represents the best ROI of any healthcare market segment.
We generate an average 10-15% response rate on our new mover package. We test, track and measure the
impact of each communication, which enables us to establish and maintain better relationships with
prospects and customers. The results of these efforts show up directly in increased utilization of
healthcare services.
For many of our clients, we've cut per-patient acquisition costs by as much as 50%. This dramatic
savings is accomplished not only by our effective new mover package, but because of the analysis we
glean from the sophisticated testing and tracking methods we employ.
As a result, our healthcare clients see results that have a dramatic impact on their bottom line.
CMP's new mover programs generate an average $1,500 in collected revenue per patient. This revenue opportunity
represents significant potential for healthcare organizations. And when you compare that opportunity to
the average $25.00-$35.00 per-patient acquisition cost CMP delivers, it's easy to understand the value of
our dynamic new mover programs.
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Not only do we develop brochures that communicate your unique brand positioning, we employ
techniques to ensure they are read.
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monthly mailings
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