Solutions

Creative Marketing Programs’ of Kansas City (CMPkc) Customer Relationship Management (CRM) Database Solution is a comprehensive approach that allows you to combine all customers, prospects, affinity groups, membership groups and other data, into one simple to use data management system.

 

The information gained through CRM initiatives and stored in your CRM Database Solution helps you identify your best customers and find new customers like them. Your organization can translate data into effective knowledge-based strategies for marketing communications that will improve your Return On Investment (ROI).

 

Data Fuel

Our CRM Database Solution uses rich data resources to add demographic, psychographic and behavioral dimensions to all of your stored records. Our custom-developed propensity models predict the likelihood to respond and use your products/services.

 

Online Interface Tools

CMPkc's CRM Database Solution empowers you with immediate access to your marketing data through a user-friendly online interface. Campaign management, response and ROI reporting, media analysis and data mining capabilities will enable you to make timely, results-oriented decisions for successful customer relationships.

 

Strategic Direction

Most importantly, Creative Marketing Programs will help you get the most out of your CRM Database Solution by providing strategic direction. Our proven communication strategies and tactics for healthcare, retail and other industries will allow you to optimize your CRM Database Solution immediately.

 

 

Our CRM Database Solution capabilities include:

 

	CRM Database Solution
	Integrated Data Warehouse
Prospect Data	X
Customer Data	X
Mass Media Data Capture & Coding	X
Suppression Storage	X
Online User Interface Tools	sophisticated
Response Reporting	X
ROI Analysis	real-time with data refresh
Automated 1:1 Communications	X
Segmentation/Modeling	X
Strategy	X

 

Review the CRM Database Solution flow chart.

 

Contact Us to learn more about our CRM Database Solution.