Creative Marketing Programs of Kansas City (CMPkc) is a strategic marketing firm that specializes in engaging consumers and managing relationships. In more than two and a half decades of developing successful marketing programs in healthcare, retail and other industries, we have stacks of evidence to prove that -- when you engage consumers and gain their attention, you will reduce your cost per patient/customer acquisition.

Our Consumer Engagement Marketing strategies and tactics reel in the people who are interested, capture their interactions, and solidify those relationships with personal, relevant messages.

Opportunities for Consumer Engagement Marketing:

• Targeted campaigns
• Events & classes
• Website & online marketing
• Call center interactions
• Retail visits
• Mass media

Objectives of Consumer Engagement Marketing Strategies:

• Educate consumers on your products and services
• Collect household demographics and areas of interest for future relevant communications
• Track, analyze and refine your communications to maximize the effectiveness of all your marketing initiatives

By sending communications to consumers who have interacted with your organization you are “marketing to the interested”, which will dramatically outperform any demographic, segmentation or propensity model selection method.

Contact Us to learn more about Consumer Engagement Marketing.

CMPkc also offers a Consumer Engagement Marketing Audit to evaluate current marketing initiatives and help you identify opportunities to engage more consumers.