At Creative Marketing Programs of Kansas City (CMPkc) we encourage every client to evaluate campaign performance through response tracking and Return On Investment (ROI) analysis. Marketing tracking and analysis are planned during the campaign development phase, thereby establishing goals and measurement metrics that are customized to fit each marketing program's evaluation needs.

Reporting

In this day and age of information overload, the need for simple, relevant and accurate reporting is essential. CMPkc evaluates campaign performance and provides actionable, easy-to-understand analysis reports for healthcare, retail and other marketing programs.

The response form is a key component in the success of a campaign, and careful consideration should be given to the data that is captured. The information you request should not only help in evaluating the current campaign, but should also help guide future planning and strategies.

CMPkc uses custom-built, proprietary software to track and measure mail and response activity for every campaign, both online and offline. Beyond the standard response rate evaluation, we can report on any data captured on the response form. This might include demographics like age, gender or income, modeling segments, geography, special interest questions, contact information, preferences, or requests for additional information, just to name a few.

This type of response reporting helps you evaluate each specific marketing effort to continually improve campaign performance and plan for future campaign initiatives.

ROI Analysis

Return On Investment (ROI) is the ultimate success measurement for marketers and executive management. Through our proprietary utilization analysis, we compare one or more marketing programs against actual customer transaction data. A variety of reports dissect variables into easy-to-understand segments to identify top performing customer profiles.

CMPkc analyzes the ROI of the respondent and non-respondent populations, and compares those results against the control group. These comparisons provide a true measure of the total influence of each of your marketing efforts.