Building on our successes over the last quarter century, Creative Marketing Programs of Kansas City (CMPkc) can help you plan and execute your targeted marketing campaigns regardless of media or industry. Our strategies utilize an integrated approach that involves all communication channels. In doing so, you’re able to build on relationships with consumers regardless of their entry point into your organization.
CMPkc collaborates with your creative team or agency to provide these media development and production services for your targeted marketing campaigns:
CMPkc has taken a scientific approach to testing all elements of our targeted marketing campaigns. We have conducted hundreds of tests on formats, messaging, offers, audiences and more. This knowledge provides our healthcare, retail and other clients with an immediate competitive edge.
CMPkc Consumer Engagement Marketing (CEM) strategies motivate consumers to interact and encourage them to learn more about your products and services. We then collect and store this data for sending subsequent relevant communications. We call this “marketing to the interested”, and it is far more effective than any segmentation scheme or modeling algorithm.
In addition to being experts in targeted campaign strategies and tactics, CMPkc offers full-service implementation that includes list development, production services, fulfillment, response reporting and ROI analysis.
Contact Us about taking an integrated approach with your next targeted marketing campaign.
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