Communicating one-to-one with your customers or prospects should be the ultimate goal of your marketing efforts. Creative Marketing Programs of Kansas City (CMPkc) defines One-to-One Marketing as utilizing information you have collected through consumer interactions in order to send subsequent relevant communications. This establishes and builds loyalty with your organization over time.
When executed properly, One-to-One Marketing Programs can create relationships between respondents and individuals within your organization. Authored by an accessible employee, one or more rounds of communication are sent that contain push and pull strategies. Push strategies are more informational and helpful in nature. Pull strategies offer ways for consumers to purchase or learn more about your products and services.
Our ROI analysis shows that One-to-One recipients are 50% more likely to become customers versus respondents that did not get a One-to-One marketing communication. CMPkc's automated process effectively distributes One-to-One communications to ensure a low cost per acquisition.
CMPkc takes a rules-based approach to automate delivery of relevant messages to targeted individuals regardless of how they touched your organization. As consumers interact with your organization, preferences and demographic data is gathered and utilized to initiate a series of subsequent personalized communications.
Contact Us about CMPkc’s successful One-to-One Marketing Programs.
Copyright © 2010 - 2013 Creative Marketing Programs, All Rights Reserved.