Expectant and new parents are one of today’s most profitable market segments for healthcare and retail. This ready-for-change audience is very receptive to relevant life-stage communications. Creative Marketing Programs of Kansas City (CMPkc) helps you build loyalty with these new families by establishing an ongoing dialogue and converting them to long-term customers.

Evidence-Based Knowledge

For more than a quarter of a century, CMPkc has taken a scientific approach to testing all elements of our New Parent Marketing Program. We have conducted hundreds of tests on formats, messaging, offers, targeting and more. This knowledge provides our healthcare and retail clients with an immediate competitive edge.

Relationship Building

CMPkc's Consumer Engagement Marketing (CEM) strategies motivate New Parents to interact and encourage them to learn more about your products and services. We then collect and store this data for sending subsequent relevant communications. We call this “marketing to the interested” and it is far more effective than any segmentation scheme or modeling algorithm.

Turnkey Solution

In addition to being experts in New Parent Marketing Program strategies and tactics, CMPkc offers full-service implementation that includes list development, production services, online components, fulfillment, response reporting and ROI analysis.

Learn How CMPkc’s New Parent Marketing Program outperforms traditional prospecting strategies with double-digit response rates and provides one of the best returns on your marketing investment.

Contact Us for more information about New Parent Marketing Programs.