Join us for this 60-minute webinar, combining an online presentation and teleconferencing. This seminar walks you through a case study to demonstrate how to structure a multi-media campaign for any service line or branding campaign.

The ROI results from this campaign will motivate you to change how you view all future healthcare marketing campaigns.

Agenda

• Understanding the Decision Process
• Integrating Mass Media and Direct Mail
• Data Collection and Information Flow Chart
• 1:1 Communications/Relationship Marketing
• Analysis and ROI

 

 

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