Quantifying the Impact of Healthcare Marketing and Consumer Engagement Strategies Lunch & Learn Workshop
Monday, November 26, 2012, 11:30 am Central Time
Creative Marketing Programs will present a free Lunch & Learn at a Restaurant to be determined, Kansas City, Missouri on November 26, 2012.

 

Attendees will learn proven consumer focused strategies that start with strategic planning, development, implementation, relationship communications and even detailed analysis. Several case studies will demonstrate what works, what doesn't, and why.

 

Agenda

11:30 a.m. - 1:00 p.m. Presentation, Lunch and Roundtable Discussion

 

Quantifying Integrated Marketing Campaigns

Tracking the impact of your mass media, website, microsite, direct communication and call center interactions will provide valuable insight into the consumer's behavior to your communications. Several key behavioral patterns will be discussed along with proven solutions to engage people in an interactive dialog that leads to long-term preference for your organization.

 

Why Focus on Relationship Communications

Building community relationships may be part of your mission/directives and building them one individual at a time is very profitable. Payor mix should be a consideration when defining the audience for some of these communications and we'll show examples of how this can be achieved. The nuances that presentation, tone and timing have on the long-term impact of even simple communcations will also be exampled.

 

Play the Testing Game

Test your marketing skills and try to guess which version of the promotion provided the best results. This interactive segment of the workshop will demonstrate the value of conducting controlled tests. If you apply what you've learned in the testing game to your next promotion, you're likely to double your response rate!

 

Cardiology CRM Campaign

This case study demonstrates how a client used mass marketing to elicit response, gain knowledge of household healthcare interests, and implement relationship management strategies needed to ensure tracking of their mass media efforts and create a dialogue with consumers that provides a solid ROI for their marketing initiatives.

 

1:1 Communications

Use 1:1 Communications to enhance relationships that originate from literally any marketing communications effort (i.e. direct, mass, website, call center and health fairs). The goal is to create an emotional bond with your audience.

 


 

 

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